Campaign metrics and brand storytelling drive Anglia Ruskin University in London’s BSc (Hons) Digital Marketing and Management with Foundation. You study market research, consumer behaviour and digital channels on a management base, guided by lecturers with industry backgrounds who treat marketing as a fast-moving business function. Standard attendance is two campus days weekly inside Monday–Friday daytime hours between 10:00 and 17:00; a foundation year is included if you need preparatory undergraduate study. September 2026 is currently an upcoming intake. England-resident home students can book free Student Finance England eligibility checks with AF Education before they commit to an application.
Key facts
- Award / level
- BSc (Hons) (Bachelors)
- Study mode
- Full time
- Schedule options
- Weekday
- Location
- At the East India campus in London
- Upcoming intake
- September 2026
- Application deadline
- 18 Sep 2026
- Foundation year
- Yes — included in this course title
- Awarding university
- Anglia Ruskin University
- Partner pathway
- ARU
Who this course is for
This suits career changers and returners who want marketing skills grounded in management, especially digital campaigns, rather than a pure creative media award. It fits applicants who need a foundation year before Level 4 marketing modules.
Entry routes for mature students
The foundation year supports applicants without a traditional direct-entry profile. AF Education will confirm Anglia Ruskin University in London’s evidence requirements for you.
Funding with Student Finance England
AF Education is a free service for England-resident UK home students — not international applicants. For eligible courses, a Tuition Fee Loan is paid directly to the university and a Maintenance Loan is paid to you for living costs. Eligibility depends on residency and previous study; use our free eligibility checker before you apply.
Check your Student Finance eligibility — free, takes about 2 minutes.
How often you study
Standard delivery is listed as studying on campus two days a week, Monday–Friday between 10:00 and 17:00. Confirm the live timetable for your intake before you enrol.
Career and progression
Modules aim at roles in brand support, digital marketing coordination and related business functions where campaign measurement matters. Further postgraduate study such as an MBA is mentioned as a possible next step; employment is not guaranteed by AF Education.
Course overview from Anglia Ruskin University
At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course’s syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.
Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career.
On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.
Where possible, the course makes use of authentic assessments that replicate workplace activities. In addition, great use is made of external speakers from industry and practice who visit modules routinely to provide context to student learning. Where possible, off-site visits are arranged. Alternatively, where possible, practitioners and leaders from the (digital) marketing management sector come in as guest speakers. Thus, the academic experience provided to students on this course ensures the development of several key transferable skills.
Standard delivery:
Studying on campus 2 days a week, which is Monday-Friday (10:00-17:00)
BSc (Hons) Digital Marketing and Management with Foundation is available at London. Campus details and map links are below.
Available Campuses for BSc (Hons) Digital Marketing and Management with Foundation
-
East India
Import and Export Buildings, 2 Clove Crescent, Poplar, London, E14 2BE.
View on Google mapsUpcoming intake Sep 2026Application deadline 18 Sep 2026 7 days overdue
Campus locations on the map
English Language Requirements for Anglia Ruskin University
Accepted Grades
In order to pass the ELPT you must achieve the following result:
BSc (Hons) / 3-year course
55 in each individual component and 60 overall.
BSc (Hons) with Foundation Year / 4-year course
55 in each individual component and 55 overall.
Postgraduate (MSc/MBAs)
60 in each individual component and 65 overall.
Other accepted English Language Tests:
Home Students Undergraduate:
- Password / IELTS: 6.0 (with a minimum of 5.5 in all components)
- Duolingo: 100 (with a minimum of 90 in all components)
- ETS TOEFL iBT with 80 overall and a minimum of 17 in Writing and Listening, 18 in Reading and 20 in Speaking.
- Pearson PTE: 60 (with a minimum of 59 in all components)
- LanguageCert Academic: 65 (with a minimum of 60 in all components)
- LanguageCert International ESOL: High Pass (with a minimum of 33 in all components)
- Oxford ELLT Global: 6 (with a minimum of 5 in all components)
Home Students Postgraduate:
- Password / IELTS: 6.5 (with a minimum of 5.5 in all components)
- Duolingo: 110 (with a minimum of 90 in all components)
- ETS TOEFL iBT with 88 overall and a minimum of 17 in Writing and Listening, 18 in Reading and 20 in Speaking.
- Pearson PTE: 61 (with a minimum of 59 in all components)
- LanguageCert Academic: 70 (with a minimum of 60 in all components)
- LanguageCert International ESOL: High Pass (with a minimum of 38 in all components)
- Oxford ELLT Global: 7 (with a minimum of 5 in all components)
Entry Requirements for Anglia Ruskin University (Foundation Year)
These entry requirements apply to Anglia Ruskin University courses with a Foundation Year (4-year courses). The integrated foundation year is the entry route for applicants who are not ready for direct Level 4 entry and need preparatory undergraduate study.
Foundation year route
- The foundation year supports applicants without a traditional direct-entry profile. For comparison, ARU’s standard undergraduate (direct Level 4) entry is a minimum of 2 GCE A-Levels and 3 GCSEs at grade C/4 or above (including English and Maths), with UCAS Tariff points varying by course.
Mature applicants
- Mature applicants without formal qualifications can apply with relevant work experience, assessed via a personal statement and references.
English language
- For BSc (Hons) with Foundation Year / 4-year courses, the ARU English Language Proficiency Test (ELPT) pass is 55 in each individual component and 55 overall.
AF Education will confirm Anglia Ruskin University’s current entry evidence for your circumstances before you apply.
Note: Always check individual course pages on the ARU website for specific entry requirements.
Interview Process
For select courses—particularly in professional or creative fields such as Writing, Computing, or those requiring a Speaking Test—an interview may form part of the admissions process.
What to Expect
Invitation to Interview
If an interview is required, you will receive an email with full instructions.
Interview Format
Interviews may be conducted either online via Microsoft Teams or in person on campus, depending on the course. Full details will be provided in your invitation.
Written Task (if applicable)
Some applicants may be asked to complete a short 15-minute written statement on the day, designed to assess your communication skills and personal motivation related to your course of interest.
Computing Task (if applicable)
For Computing applicants, a practical computer-based task may be required. You will be provided with a laptop containing Microsoft Word, PowerPoint, and Excel, along with the task and relevant materials on the desktop. You’ll be asked to complete the task independently, demonstrating your basic digital literacy and familiarity with essential software.
Preparation Requirements
Depending on the course, you may need to complete a pre-interview task or bring specific documents such as a photo ID or a portfolio.
During the Interview
The interview is your opportunity to showcase your knowledge, values, and motivation for the course, while also asking any questions about your future academic experience.
Timetable Overview
ARU offers a range of flexible study schedules to accommodate different lifestyles and commitments. Please review the delivery formats below to determine which option best suits your needs.
Full-Time Study Options
1. Standard Delivery (Daytime Classes)
- Attendance: 2 days per week
- Days: Any two weekdays (Monday to Friday)
- Time: 10:00 AM – 5:00 PM
- Perfect for students available during regular daytime hours.
2. Non-Standard Delivery (Evenings & Weekend)
- Attendance: 3 sessions per week
- Schedule:
- Tuesday evening: 6:00 PM – 9:00 PM
- Thursday evening: 6:00 PM – 9:00 PM
- Saturday: 10:00 AM – 5:00 PM
- Designed for those who prefer to study outside traditional working hours.
Part-Time Study Options
1. Standard Delivery (Daytime Classes)
- Attendance: 1 day per week
- Days: Any weekday (Monday to Friday)
- Time: 10:00 AM – 5:00 PM
- A great option for students balancing study with work or personal commitments.
2. Non-Standard Delivery (Evenings & Weekend)
Important Note: This delivery format is available only for the Master of Business Administration (MBA) – Health and Social Care course.
- Attendance: 1–2 sessions per week, on a rotating schedule
- Trimester Breakdown:
- Trimesters 1 / 3 / 5: Tuesday & Thursday evenings (6:00 PM – 9:00 PM)
- Trimesters 2 / 4 / 6: Saturday daytime (10:00 AM – 5:00 PM)
- This rotating structure allows greater flexibility and is tailored specifically for MBA – Health and Social Care students studying part-time.
How AF Education helps
AF Education support is 100% free for students. We help you check eligibility, choose a suitable course and campus, prepare documents, and submit your application — with clear next steps for Student Finance England where relevant.
FAQs about this course
How often do I attend campus?
Standard delivery is described as two campus days a week within Monday–Friday daytime hours. Confirm your intake timetable with Anglia Ruskin University in London.
Is the focus digital or traditional marketing?
You study core marketing topics such as branding and consumer behaviour with explicit attention to digital campaigns and performance metrics.
Is there a foundation year?
Yes — this title includes a foundation year before the main digital marketing and management stages.
Can I get Student Finance?
AF Education helps England-resident UK home students (not international) with Student Finance England on eligible courses.
Will I learn only social media?
No — digital work sits alongside branding, research methods, consumer behaviour and wider management knowledge described in the syllabus.
Register your interest
Register your interest in under 2 minutes. 100% free — we never charge you anything. A dedicated advisor will contact you to check eligibility and guide you through enrolment for BSc (Hons) Digital Marketing and Management with Foundation.
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- 01 Register your interest
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- 03 Apply & enrol with support
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