BSc (Hons) Business and Marketing

Our Business and Marketing degree provides a comprehensive foundation in business principles while honing your skills in key marketing areas such as digital marketing, consumer behavior, and branding. You’ll gain practical experience in business finance, human resources, and marketing communications, helping you discover your ideal career path. In today’s highly competitive industries, organisations rely heavily on skilled marketers to thrive. With this degree, we aim to equip you with a comprehensive understanding of the strategies and techniques that drive success in the dynamic and ever-evolving business world. This degree will provide a comprehensive study of various key areas of branding, brand management, market research methods, consumer behaviour and digital marketing. Our lecturers are experts in their fields and all have solid hands-on industry experience. You will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. These are just a few examples of the diverse subjects covered in our Business and Marketing degree. By providing a comprehensive study in these areas and more, we aim to equip our students with the knowledge and skills necessary to excel in the dynamic and competitive career field of business and marketing. With key modules in Digital Marketing, Consumer Behaviour, Marketing Communications and Branding, the course will prepare you for a career in marketing management in sectors such as Fast-Moving Consumer Goods (FMCG), financial services, telecoms, and tourism.

Why study with us:

• This degree allows you to gain a broad understanding of the key areas of business and how marketing is key for day-to-day function and success.
• Develop a clear understanding of business and marketing principals, audiences, business structures, campaigns, modern marketing, management and more
• You will be given a new perspective on how Business and Marketing works first-hand from industry professionals and lecturers, with key networking and employability focus throughout your studies

On successful completion of the course you will be able to:

• Analyse and evaluate a range of business organisations with reference to their structure, functions, sources of power, management, culture, risk management, entrepreneurship, and their ability to respond effectively to the changing environment within which they operate.
• Explore local, national, international and global contemporary issues and influences, both internal and external, including the marketplace, on the development of corporate strategy and the organisation’s performance, overall effectiveness and the ability to meet all stakeholder needs and interests.
• Critically evaluate the importance and influence of the social, political, ethical, technological, environmental, legal and global contexts within which businesses operate.

A degree in Business and Marketing will equip students and graduates with the necessary skills for a marketing management career. Marketing positions can be found in a diverse range of industries, spanning from financial and consumer-orientated companies to not-for-profit entities such as charities and local government. Graduates will gain a foundation of marketing knowledge, and will have the opportunity to specialise in specific areas such as advertising and sponsorship, brand and product management, or digital marketing.

Timetable:

Tuesday + Thursday evening (18:00 to 21:00) + Saturday (10:00 to 17:00)